I was grateful to have the support and encouragement of my parents, who trusted me to pave my own path. I took a pretty big risk foregoing college to see whether I could make a success of myself as an entrepreneur. I occasionally hand-select influencers to participate in the program, too. I'll often spend the end of the day looking over that day's sales figures, especially those coming in from our ambassador program, which allows anyone 18 years of age and older to sell our brand for a commission. I also host pop-up events at various boutiques and other locations in New York, where I help people pick out jewelry designs that complement their style. I work with my mother, aka my "momager," and two to three employees who assist with day-to-day tasks.ĭepending on the day, I may be making a video for social media, creating designs for the brand, reaching out to manufacturers, corresponding with customers and brands, curating my Instagram feed, photographing products, or updating the brand site. I tend to lose track of time because I love what I do. Sometimes I work 40 hours a week, and sometimes I work 80. It's an honest and organic way to create a base of support and leads my viewers to trust in me more than if I were trying to monetize every moment. They're not seeing ads but experiencing the products with me. I post links so my supporters can find everything they might want to purchase. Instead, I simply tag all the products in my videos - rings, necklaces, earrings, and other items from my own collection, plus things I like from other brands. I never push anyone to buy anything, and I never pitch anyone. I post regularly on all three platforms, each time wearing a different piece of jewelry. I've since grown my Instagram following to 553,000, and my TikTok and YouTube audiences have grown from zero to 545,000 and 93,000 followers, respectively. It often indicates a user profile.Įarlier in the pandemic, I started posting try-on hauls, styling tips, jewelry collections, and "get ready with me" videos, and people began to take an interest and follow along with my content. Account icon An icon in the shape of a person's head and shoulders.
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